Ryan Holiday: How to Create Work That Lasts

Ryan Holiday is an author and media strategist. His career in marketing started at age 19, where he dropped out of college to work with Robert Green. He soon found his way as the director of marketing for American Apparel, then went on to start his own creative agency, Brass Check, who advises the likes of Google, Tim Ferriss, and Tony Robbins. He's quite the writer, making the New York Times bestseller list with multiple of the 6 books he's released in the last 5 years. Ryan is a master marketer and what you'll find at the core of his marketing principles are his personal principles. He applies a Stoic philosophy to everything he does and this episode is overflowing with philosophies, self directed questions, and stories that has helped him make work that stands the test of time, and will help you do the same. In today's episode we discuss: Good marketing isn't taking pictures or writing copy that sell shoes anymore. It's just as much about making work that starts a discussion. You're going to get a little crash course on Stoic philosophy and how to use your own mindset to propel your creative endeavors in three simple but challenging steps. Control your perception, take action, and look forward to the transformation that hardship brings. The two questions you should be asking yourself before starting any creative project are "who is this for?" and "what does this do for them?" If you think long term about the impact that you want to make, it will help you persevere when the going gets tough. Enjoy! Show notes and links for this episode can be found at www.chasejarvis.com/podcast.  This episode is brought to you by CreativeLive. CreativeLive is the world's largest hub for online creative education in photo/video, art/design, music/audio, craft/maker and the ability to make a living in any of those disciplines. They are high quality, highly curated classes taught by the world's top experts -- Pulitzer, Oscar, Grammy Award winners, New York Times best selling authors and the best entrepreneurs of our times.