Ryan McNamara: The REAL purpose of ops: A revenue and growth driver

Operations is a critical role within agencies today. But beyond the day-to-day, there’s a big opportunity to leverage this role as strategic driver of growth and efficiency. How can you develop both yourself as a leader and your agency to deliver better results?In this episode, Ryan McNamara, Head of Operations for Rise at Seven, highlights 3 key areas that every ops director should focus on:Financial rigor - what metrics you should be looking at and how often, to help you make strategic decisions.Performance culture - how Ryan sets up performance development plans (PDPs) in his team and the importance of company culture.Operational efficiency - what you should be optimizing to make things faster and easier.Ryan offers advice on how to use your data for better decision making. He explains how to use metrics such as utilization, revenue recognition, and recovery to build better plans and inform your strategy.Resources mentioned in this episode:Harv’s Presentation on Business Maturity Models - https://bit.ly/harvbizmaturity Follow Ryan on LinkedIn: https://www.linkedin.com/in/ryanfmc/Follow Harv on LinkedIn: https://www.linkedin.com/in/harvnagra/Stay up to date with regular ops insights. Subscribe to The Handbook: The Operations Newsletter.This podcast is brought to you by Scoro, where you can manage your projects, resources and finances in a single system.