Ryan Page, The Backpocket CPA
from The Exceptional Sales Leader Podcast Hosted by Darren Mitchell
In this episode of the Exceptional Sales Leader Podcast, I am joined by Ryan Page, founder of Backpocket CPA, about financial strategies that empower small businesses. Ryan shares his transition from working in large corporations to focusing on smaller enterprises and female-led creative agencies, providing invaluable insights on how to optimise business operations and maintain financial health. The discussion revolves around the importance of processes, the challenges of accounting for small businesses, and how these can be leveraged to make significant impacts. Throughout the episode, listeners are treated to an analysis of sales strategies, revenue management, and the critical distinction between profitability and cash flow. Ryan stresses the significance of knowing one’s ideal client and the necessity of targeting strategies to maximise business impact. He discusses the concept of financial intimidation where small business owners feel uneasy about their finances, explaining how Backpocket CPA helps bridge this gap. The conversation offers actionable takeaways for businesses looking to maintain healthy margins and make informed decisions, especially in dynamic and competitive environments. To connect with Ryan and to learn more about what he does, please go to: LinkedIn – https://www.linkedin.com/in/ryanapage/ Website – https://backpocketcpas.com/
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