Ryan Ross: Why B2B Founders Must Build a Media Empire in 2026 | Ready Set Exec

Most people think webinars are boring. Ryan Ross thinks they're the most underrated growth engine in business, and he's got Mark Cuban and the founder of Netflix on his webinar roster to prove it. As Head of Marketing at BrokersBlock and author of Benefits with Friends, Ryan has spent over a decade helping professionals in highly regulated industries build authority, trust, and a real pipeline from content that most people ignore.In this episode, we break down how to turn one webinar into 30 pieces of content, why CE-approved events triple your registrations, how to get celebrity guests to say yes, why you should stop calling yourself an influencer, and how the Dream 100 framework could change the way you think about your entire market.About Ready Set Exec: Founded by Managing Partners Patrick Shea and John Pezoulas, Ready Set Exec is a premier North American executive leadership recruitment firm specializing in Sales, Marketing, Human Resources, and Operations. We replace hiring chaos with a repeatable process, boasting an average time-to-hire of 39 days and a 100% placement success rate.Chapters:0:00 Intro: Who is Ryan Ross?1:42 Webinars as a growth engine: The Tree of Life framework6:21 The celebrity guest framework: how Ryan got Mark Cuban8:51 CE-approved webinars: why they triple your registrations13:43 Post-webinar nurture: turning attendees into pipeline18:00 Best practices: length, polling, Zoom settings, and landing pages31:38 Focus, delegation, and saying no as a founder38:33 The Dream 100: why niching down beats going broad44:06 Why known brands win in a down market44:54 Benefits with Friends: writing a business novel to learn an industry50:32 How Ryan used AI to write the book (and where it helped most)Connect with Ready Set Exec:John Pezoulas LinkedIn: https://www.linkedin.com/in/johnpezoulas/Patrick Shea LinkedIn: https://www.linkedin.com/in/patrick-jm-shea/Subscribe on YouTube: https://www.youtube.com/@ReadySetExecListen on Spotify: https://open.spotify.com/show/6clqPWbF2yFRlsFUOXY0CO?si=UuOAbZeiQMKpgSjV5Od5_gListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ready-set-exec-the-podcast/id1837951413Connect with Ryan Ross:LinkedIn: https://www.linkedin.com/in/ryanrossnow/