EPISODE · Jul 28, 2020 · 37 MIN
Ryan Wallman And Darren Talk Creativity, Copywriting And Caring About Your Audience
from Managing Marketing · host TrinityP3
Dr Ryan Wallman is the Creative Director and Head of Copy at Wellmark, a creative agency for healthcare brands. He is also the author of a fabulous book on advertising and marketing titled “Delusions of Brandeur”. Ryan shares his thoughts on the role of creativity, particularly writing, in engaging the audience and the particular challenges and discipline required to write in categories that are often quite technical and regulated. He also shares how he found and embraced Twitter and can be followed at @Dr_Draper https://www.trinityp3.com/2020/07/creativity-copywriting-caring-about-your-audience/
What this episode covers
Dr Ryan Wallman is the Creative Director and Head of Copy at Wellmark, a creative agency for healthcare brands. He is also the author of a fabulous book on advertising and marketing titled “Delusions of Brandeur”. Ryan shares his thoughts on the role of creativity, particularly writing, in engaging the audience and the particular challenges and discipline required to write in categories that are often quite technical and regulated. He also shares how he found and embraced Twitter and can be followed at @Dr_Draper https://www.trinityp3.com/2020/07/creativity-copywriting-caring-about-your-audience/
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Ryan Wallman And Darren Talk Creativity, Copywriting And Caring About Your Audience
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