Ryanair’s controversial social strategy explained

What this episode covers

For the Irish airline, it was not a deliberate attempt at being disrespectful to passengers. There was a strategic imperative behind it all and we hear about it today from Michael Corcoran, former Head of Social Strategy at the ultra low cost airline. Thanks to the Master of Advertising Effectiveness (MAE) program for sponsoring. Learn more at MAE.academy.

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 44 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on May 16, 2024.

What is this episode about?

For the Irish airline, it was not a deliberate attempt at being disrespectful to passengers. There was a strategic imperative behind it all and we hear about it today from Michael Corcoran, former Head of Social Strategy at the ultra low cost...

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