RYB 841: How To Build An Email List Using Pinterest Traffic? (Friday Jam Session)

Welcome to this week's Friday jam session. I'm so happy you're here. This is always one of my week's highlights, and I love spending time with some awesome people and answering some great questions. If you'd like to join in on the fun each week head over to takeactioncrew.com, it's totally free, and we get together every Friday at 10 am Eastern, where I answer your questions about your business.    Today we're going to be talking all about how to use your Pinterest traffic to build out your email list. Now it's time to sit, back, relax, and lets officially kick off this week's jam session!    Can You Drive Pinterest Traffic to Build Your Email List   Yes, it's definitely possible to build out your email list using Pinterest traffic. However, it's important to make sure that you're creating the right type of content that targets the right people you want to bring to your website.    Today I'm going to answer this question in detail and go over what it looks like with a few examples. Let's dive right into Pinterest and learn how to make it happen!    When you create a piece of content to put on Pinterest or your website, you always want to make sure that it's specific to the person who is visiting your site or searching for topics related to that content.  The Power of a Good Lead Magnet   When you're ready to create a lead magnet to help drive traffic to your website and encourage people to sign up for your mailing list, always make sure that it's relevant and fulfills a need for someone visiting your website. Think about what type of problem they might be facing if they click on your Pin on Pinterest and go to your site. What type of content can you create to help solve that problem?    The goal of using Pinterest is to create assets that people can save to their own boards to reference later and share with others. When someone clicks on the pin, it takes them a specific webpage on your site related to the topic described on the pin.     When someone gets to your site from Pinterest, a pop-up, or signup where they can get a freebie that will help them solve their problem is a great way to capture their interest. You're giving them something of value, and in exchange, they're giving you their email address. This makes them feel like it's a good trade instead of just asking them to sign up for an email list without giving them anything upfront.    Note: Always make sure to confirm that a visitor wants to receive the freebies and include the word "yes" to make sure they know what they are agreeing to.    Avoid Generic Opt-In Forms    Honestly, no one wants to sign up to be on a mailing list without incentive. If you just ask someone to sign up for your list without anything in return, they won't know what to expect, and chances are they won't sign up.   They want a specific piece of content that will quickly help them solve a problem quickly. Consider creating a lead magnet that piques a person's interest and encourages them to signup for your mailing list to get the piece of content.    An opt-in form is a great w