RYB 849: How To UNLOCK Your SECRET Identity To Grow Your Business and LIFE with Todd Herman

Today I have Todd Herman on the show, and I am thrilled he’s here! He wrote a book called “The Alter Ego Affect.” that I really enjoyed reading. In fact, he actually reads the book himself on the audiobook, which I love because it makes it more real. So, if you get a chance, you should definitely listen to it. Now let’s get right to it and learn a few things from Todd.  Why Your Alter Ego Matters  I started a peak performance training and coaching company back in 1997 right after I got done playing college football. At the time, I was really young. My strength when I played sports was my mental game. I learned all about mindset when I was in high school and learned how to get to a zone state to help with my anger issues. Now I coach athletics and Olympians and help them learn to control their mental state, especially when they’re on the field or getting ready to compete. When I started working with top quality athletes, they would say they had a different identity they would step into when they stepped onto the field. Working in many different sports, I took things I learned from each to help other athletes. I realized alter egos was a theme. It didn't matter who I talked to. There is a process to it. With sports, there is a theme and an end goal. With business, there are so many different ways to go about achieving your goals that it causes friction for entrepreneurs. There are so many hats that you’ll wear, and all those things will create friction because you’re not always good at everything. Being able to shift our identity is a huge fast track to get through the start-up stage.   How To Get Unstuck There is a difference between people who start a franchise and someone who starts their own, especially between people who start a franchise and start their own bu