RYB 976: How Do You Write (GOOD) Email List Sequences? Jam Session

Welcome to this Friday's Jam Session. I'm so happy you're here and appreciate you taking the time to join me! This is always one of the highlights of my week, and I look forward to it. I really enjoy hanging out with some amazing people and answering some great questions in the process. If you want to join us live next time, it's super easy. Head over to takeactioncrew.com to sign up. It's totally free, and you'll even be able to get your own questions answered. You'll also have access to our free player where you can search for any specific keyword or topic that you're looking for and find every instance where I talk about it in past podcasts. It's a great way to get the answer you're looking for to specific questions so you can be on your way to growing your own brand in no time. Today we're going to be talking about a popular topic that comes up all the time and that I see a lot of people struggle with. The question is, "how do I write good emails for my list?" From experience and working with other business owners, I understand that it can be very hard to know what to write to your email list, especially when you're just getting started and have no idea what people want to read. Today, I'm also going to share the number one thing that you need to fix when you're sending out an email sequence to see success. This specific thing is usually most common with just starting out writing content for their brand and not sure what they're doing yet. But that's ok. I'm going to share it with you shortly and help you be on your way to writing great content of your own!  Keep in mind that to start, you'll have to start building your email list. If you don't start there, you'll never see the success you're working so hard for. The next steps are getting people to open and read your emails and then click on the links you include. I know that it can be a little confusing at times, but I will walk you through every step of the way in this podcast, so you're ready to get started by the end. Let's get right to it!  Keep Your Emails Clear and Concise  When you're writing emails for your list, the first thing you have to avoid at all costs is to make your emails vague. It's important to make sure that people know what you're talking about, especially in the first email that they get from you. The welcome email needs to be clear and give them exactly what they expect.  One way to do this is to make sure your subject line is both catchy and straight to the point. If they signed up for a lead magnet when joining your list, you could include the name of the lead magnet in the subject line or something similar. This will ensure they know that the email came from you and be more willing to open it.  At the very beginning, people won't know who you are unless you're transparent and remind the person what they signed up for. It's important to be very specific, so they can easily remember what they wanted to get. I'll let you in on a little secret. Most people who sign up for lead magnet don't ever download it. That doesn't mean they didn't want it in the first place; they might just not get around to it. That's why it's important to follow up and be very clear when you do send the lead magnet or content to your subscribers.  Email Mistakes to Avoid At All Costs The key is to get your emails delivered and avoid your promotions being sent to a spam folder. This is why I would avoid including a lot of links or images. At the very beginning, it's best to keep it simple so you can show the email provider that people are engaging with your emails.