EPISODE · Dec 21, 2020 · 45 MIN
S.1 E.10 - FREE BEER!
from The BrewDeck Podcast · host Country Malt Group
Non-alcoholic beer is certainly having its moment in the U.S. The Dry January and “sober-curious” movements have piqued many people’s curiosity about non-alcoholic beer. Athletic Brewing Company is a leader in this segment of the market. John Walker, the company’s co-founder and head brewer joins us to shed light on the business and non-alcoholic beer generally. We kick off by hearing about his transition from Second Street Brewery to Athletic Brewing and the world of non-alcoholic beers. We find out about his homebrewing adventures and the many batches it took to get a market-ready product. John then talks about Athletic Brewing’s culture and why it needed to go beyond convention branding. From there, we touch on the technical side of non-alcoholic brewing, diving into dry hopping and malts. As the conversation continues, John talks about some of the challenges and opportunities that come with being in the non-alcoholic market, how supply chain disruptions have affected them, and the food safety regulations specific to non-alcoholic beers. We wrap up by looking at the award that has meant the most to John and the people who have helped him along the way.
What this episode covers
Non-alcoholic beer is certainly having its moment in the U.S. The Dry January and “sober-curious” movements have piqued many people’s curiosity about non-alcoholic beer. Athletic Brewing Company is a leader in this segment of the market. John Walker, the company’s co-founder and head brewer joins us to shed light on the business and non-alcoholic beer generally. We kick off by hearing about his transition from Second Street Brewery to Athletic Brewing and the world of non-alcoholic beers. We find out about his homebrewing adventures and the many batches it took to get a market-ready product. John then talks about Athletic Brewing’s culture and why it needed to go beyond convention branding. From there, we touch on the technical side of non-alcoholic brewing, diving into dry hopping and malts. As the conversation continues, John talks about some of the challenges and opportunities that come with being in the non-alcoholic market, how supply chain disruptions have affected them, and the food safety regulations specific to non-alcoholic beers. We wrap up by looking at the award that has meant the most to John and the people who have helped him along the way.
NOW PLAYING
S.1 E.10 - FREE BEER!
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Mar 19, 2026 ·34m
Feb 18, 2026 ·11m
Feb 11, 2026 ·45m