S 1 Ep 3 - Grant Rochelle: HP had CAD. Who Knew?

We trace a living history of CAD through Grant Rochelle’s 30 year career: HP’s software origins, CoCreate’s direct modeling, PTC’s Creo synthesis, Autodesk’s PLM tensions, and Siemens’ push into subscriptions and cloud. The throughline is simple: data, process, and change control decide winners.• HP’s early CAD stack and life inside a hardware-first culture• Direct modeling’s value for late-stage change on plastic parts• PTC’s integration strategy and Creo’s blend of direct and parametric• NX as a model for low-friction product consolidation• Why PLM “stickiness” locks in processes and data• Autodesk’s volume DNA versus enterprise PLM needs• Siemens’ subscription shift and careful customer on-ramp• The enduring role of release control, configurations, and traceability