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S.11, Ep. 5 - Should You Create a Platform Instead of Just Selling On Someone Else’s? episode artwork

EPISODE · May 13, 2022 · 18 MIN

S.11, Ep. 5 - Should You Create a Platform Instead of Just Selling On Someone Else’s?

from The Accidental Marketer Podcast · host Impact Planning Group

In this fifth episode of the “New Frontiers” season, the team discusses whether a company should start a platform business instead of — or in addition to — selling on someone else’s. Because successful platform businesses have huge market caps and highly-attractive economics, many B2Bs should consider the opportunity. We hope you enjoy the discussion and gain some helpful insights!

What this episode covers

In this fifth episode of the “New Frontiers” season, the team discusses whether a company should start a platform business instead of — or in addition to — selling on someone else’s. Because successful platform businesses have huge market caps and highly-attractive economics, many B2Bs should consider the opportunity. We hope you enjoy the discussion and gain some helpful insights!

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S.11, Ep. 5 - Should You Create a Platform Instead of Just Selling On Someone Else’s?

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Frequently Asked Questions

How long is this episode of The Accidental Marketer Podcast?

This episode is 18 minutes long.

When was this The Accidental Marketer Podcast episode published?

This episode was published on May 13, 2022.

What is this episode about?

In this fifth episode of the “New Frontiers” season, the team discusses whether a company should start a platform business instead of — or in addition to — selling on someone else’s. Because successful platform businesses have huge market caps and...

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