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S.12, Ep. 2 -How the Post-Pandemic World Will Revitalize the Strategy of Segmentation

EPISODE · Aug 25, 2022 · 20 MIN

S.12, Ep. 2 -How the Post-Pandemic World Will Revitalize the Strategy of Segmentation

from The Accidental Marketer Podcast · host Impact Planning Group

The seemingly permanent increase in virtual B2B sales calls will revitalize needs-based segmentation as a strategy. Marketing and Sales will collaborate better and adjust segmentation strategies to work in “the real world.” When executed well, these segmentation strategies will boost sales, deepens customer relationships and lead to a host of additional benefits.

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S.12, Ep. 2 -How the Post-Pandemic World Will Revitalize the Strategy of Segmentation

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