S.12, Ep. 3 - Here’s the Metrics That Will Unify Sales and Marketing Once and For All

In this final episode of our short season covering the unification of Sales and Marketing, the team tackles the always interesting topic of metrics. Specifically, are there measures that will drive more Marketing and Sales collaboration in the post-pandemic world? The answer is yes — and the team dives into the specific metrics that should be focused on and evolved in companies that want better functioning commercial teams.