S:6 E:21 Discover the Power of Good Influence with Paul M. Katz, Author of GOOD INFLUENCE

Books That Make You Uncover the Reach and Power of Influencers Most of us know of influencers, and have some understanding of how the entertainment world, celebrities, and philanthropical institutions and brands all intersect. If you're in one of these realms, this knowledge can help you and your company get ahead by generating influencer‐based, cause campaigns that tap into the Influencer Effect's exponential power. And even if you're not connected to these realms, aren't you even a little interested to peel back the curtain and get a peek at how it works? Chock full of case studies, entertaining stories, and professional insights, Good Influence by Paul M. Katz is based on his five-part D.R.E.A.M. method. The CEO of Entertain Impact, Katz has spent over three decades as a leader in both the entertainment industry and philanthropic worlds, bringing a unique perspective to more than 100 cause marketing campaigns he's created with celebrities and cultural influencers like Usher, Kevin Bacon, Ziggy Marley, Desmond Tutu and more. Find out more on Books That Make You. You can also follow us on Facebook and Instagram.