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S.6, Ep. 2 - How Can Marketing Prove It's Impact? episode artwork

EPISODE · Oct 16, 2020 · 16 MIN

S.6, Ep. 2 - How Can Marketing Prove It's Impact?

from The Accidental Marketer Podcast · host Impact Planning Group

As the marketing function becomes more strategic in a company, it becomes harder to discern its impact. The team talks about how marketers can solve this dilemma. "Marketers need to look for opportunities to take partial credit—or partial blame—for other functions results if they are to be thought of as orchestrators of a company's strategy."

What this episode covers

As the marketing function becomes more strategic in a company, it becomes harder to discern its impact. The team talks about how marketers can solve this dilemma. "Marketers need to look for opportunities to take partial credit—or partial blame—for other functions results if they are to be thought of as orchestrators of a company's strategy."

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S.6, Ep. 2 - How Can Marketing Prove It's Impact?

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Frequently Asked Questions

How long is this episode of The Accidental Marketer Podcast?

This episode is 16 minutes long.

When was this The Accidental Marketer Podcast episode published?

This episode was published on October 16, 2020.

What is this episode about?

As the marketing function becomes more strategic in a company, it becomes harder to discern its impact. The team talks about how marketers can solve this dilemma. "Marketers need to look for opportunities to take partial credit—or partial...

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