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S.6, Ep. 3 - How Can Marketers Buy More Time For ROI? episode artwork

EPISODE · Oct 30, 2020 · 21 MIN

S.6, Ep. 3 - How Can Marketers Buy More Time For ROI?

from The Accidental Marketer Podcast · host Impact Planning Group

Marketers can’t be content to be judged by short-term campaign metrics only. Mary, Sean and Tom outline a host of longer-term metrics that are great for the overall health of a company—and help marketing investments be evaluated more fairly. "Marketers who aren't measuring customer lifetime value are missing an opportunity to get financial types off of their back."

What this episode covers

Marketers can’t be content to be judged by short-term campaign metrics only. Mary, Sean and Tom outline a host of longer-term metrics that are great for the overall health of a company—and help marketing investments be evaluated more fairly. "Marketers who aren't measuring customer lifetime value are missing an opportunity to get financial types off of their back."

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S.6, Ep. 3 - How Can Marketers Buy More Time For ROI?

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Frequently Asked Questions

How long is this episode of The Accidental Marketer Podcast?

This episode is 21 minutes long.

When was this The Accidental Marketer Podcast episode published?

This episode was published on October 30, 2020.

What is this episode about?

Marketers can’t be content to be judged by short-term campaign metrics only. Mary, Sean and Tom outline a host of longer-term metrics that are great for the overall health of a company—and help marketing investments be evaluated more fairly....

Can I download this The Accidental Marketer Podcast episode?

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