S.7. E.2.-Tiny Bottle, Big Story: Exploring the Magic of Underberg

from The BrewDeck Podcast · host Country Malt Group

In this special mini-sode of the Brew Deck podcast, Heather and Brittany welcome Hubertine Underberg-Ruder, President of the Board of Underberg AG. The episode delves into the rich history of Underberg, a family enterprise known for its herbal digestive, celebrating its 180th anniversary. Hubertine shares insights into the company's legacy, the unique 43, 44, 45, 46 rule, and the importance of maintaining quality and tradition. The discussion also touches on the brand's expansion in North America, the loyalty program, and the creative ways consumers engage with Underberg products.

Episode metadata supplied by the publisher feed · Published Jan 20, 2026

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