S.7, Ep. 3 -3 Potent Lessons Learned From a Health Tragedy

from The Accidental Marketer Podcast · host Impact Planning Group

We continue analyzing the dark side of marketing by studying the Opioid Crisis. The villains in this tragedy, Purdue Pharma, executed a joined-up marketing and sales plan that led to untold suffering. We want our listeners who are marketing highly-valuable - and sometimes even life-saving products - to put these approaches to use for good purposes!

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This episode was published on February 5, 2021.

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