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S.7, Ep. 4 - Can You Learn Positive Lessons From This Convict's Egregious Pricing? episode artwork

EPISODE · Feb 19, 2021 · 20 MIN

S.7, Ep. 4 - Can You Learn Positive Lessons From This Convict's Egregious Pricing?

from The Accidental Marketer Podcast · host Impact Planning Group

This episode's topic features "The Pharma Bro" — a now-jailed pharmaceutical executive who limited the supply and raised prices of rare drugs. It worked for awhile, but ended badly. From this case, ethical marketers can learn how to evaluate their opportunities to improve price without alienating customers, the public and regulators.

What this episode covers

This episode's topic features "The Pharma Bro" — a now-jailed pharmaceutical executive who limited the supply and raised prices of rare drugs. It worked for awhile, but ended badly. From this case, ethical marketers can learn how to evaluate their opportunities to improve price without alienating customers, the public and regulators.

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S.7, Ep. 4 - Can You Learn Positive Lessons From This Convict's Egregious Pricing?

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How long is this episode of The Accidental Marketer Podcast?

This episode is 20 minutes long.

When was this The Accidental Marketer Podcast episode published?

This episode was published on February 19, 2021.

What is this episode about?

This episode's topic features "The Pharma Bro" — a now-jailed pharmaceutical executive who limited the supply and raised prices of rare drugs. It worked for awhile, but ended badly. From this case, ethical marketers can learn how to evaluate...

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