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S.8, Ep. 1 - Three Fascinating Reasons For Your Surprisingly Disappointing Results

EPISODE · Apr 9, 2021 · 14 MIN

S.8, Ep. 1 - Three Fascinating Reasons For Your Surprisingly Disappointing Results

from The Accidental Marketer Podcast · host Impact Planning Group

We kickoff a new season on category creation by looking at a common B2B marketing problem: your analysis tells you that your product should be performing better than it is. What is going wrong? Listen to a deep discussion into the top three reasons this could be happening — viewed through the lens of the smoking cessation product Chantix. If you are in a similar situation, you can apply their learnings and unlock the promise of your products. You may even gain enough confidence to create a new category of your own.

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S.8, Ep. 1 - Three Fascinating Reasons For Your Surprisingly Disappointing Results

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