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S.8 Ep. 5 - How To Market and Price Effectively After You've Created a New Category episode artwork

EPISODE · Jun 4, 2021 · 16 MIN

S.8 Ep. 5 - How To Market and Price Effectively After You've Created a New Category

from The Accidental Marketer Podcast · host Impact Planning Group

There are many advantages to creating a new category, but it doesn't solve all of your marketing problems. In this episode, we look at the issues that a smoking cessation product team faced — and overcame. See how these innovative marketers changed strategies to effectively address a formidable competitor and reap the full rewards of creating a new category.

What this episode covers

There are many advantages to creating a new category, but it doesn't solve all of your marketing problems. In this episode, we look at the issues that a smoking cessation product team faced — and overcame. See how these innovative marketers changed strategies to effectively address a formidable competitor and reap the full rewards of creating a new category.

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S.8 Ep. 5 - How To Market and Price Effectively After You've Created a New Category

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Frequently Asked Questions

How long is this episode of The Accidental Marketer Podcast?

This episode is 16 minutes long.

When was this The Accidental Marketer Podcast episode published?

This episode was published on June 4, 2021.

What is this episode about?

There are many advantages to creating a new category, but it doesn't solve all of your marketing problems. In this episode, we look at the issues that a smoking cessation product team faced — and overcame. See how these innovative marketers changed...

Can I download this The Accidental Marketer Podcast episode?

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