EPISODE · Jul 2, 2021 · 20 MIN
S.9, Ep. 2 - Why The Science of Marketing Doesn't Require a Lot of Data
from The Accidental Marketer Podcast · host Impact Planning Group
Our new season on the art and science of marketing continues this week with a focus on science. Specifically: which parts of a marketers job require a more scientific — vs. artistic — approach? Surprisingly, the team comes to the conclusion that scientific marketing is only partly about leveraging data. Using a scientific process to develop marketing plans may be even more important.
What this episode covers
Our new season on the art and science of marketing continues this week with a focus on science. Specifically: which parts of a marketers job require a more scientific — vs. artistic — approach? Surprisingly, the team comes to the conclusion that scientific marketing is only partly about leveraging data. Using a scientific process to develop marketing plans may be even more important.
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S.9, Ep. 2 - Why The Science of Marketing Doesn't Require a Lot of Data
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