S.9, Ep. 5 - How To Sculpt Fog: Why Influence Mapping Is More Art Than Science

from The Accidental Marketer Podcast · host Impact Planning Group

Certain strategic processes require you to rely less on data and more on qualitative observations. Influence mapping is one of them. Because concepts like influence and opinion are hard to quantify, the team debates which parts of influence mapping are art, and which parts are science. The discussion will help you master all aspects of this important strategy tool.

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This episode is 23 minutes long.

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This episode was published on August 17, 2021.

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