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S.9, Ep. 6 - Are You Content to Let AI Do Your Customer Needs Segmentation?

EPISODE · Sep 7, 2021 · 19 MIN

S.9, Ep. 6 - Are You Content to Let AI Do Your Customer Needs Segmentation?

from The Accidental Marketer Podcast · host Impact Planning Group

When it comes to dividing markets, software and technologies like machine learning and artificial intelligence are bringing new horsepower to segmentation analytics. But machines aren't yet highly accurate in inferring buyer's needs and motivations, which inform the most powerful forms of segmentation. The team discusses how marketers can best combine art and science to get maximum insights from segmentation strategies.

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S.9, Ep. 6 - Are You Content to Let AI Do Your Customer Needs Segmentation?

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