S-Curve Strategies: Stay Ahead of the Game with Kevin Budelmann

This week on Buffering, we are joined by Kevin Budelmann, President and co-founder of Peopledesign, a leading a strategy and design firm helping their clients with business strategy, brand identity, and marketing programs. Kevin co-wrote Brand Identity Essentials and is adjunct faculty at Northwestern University and Michigan State University. Join Kevin, Zack, and Gabe as we discuss S-Curves, decision making, and how you can modify your current business model to avoid commoditization.