S0:E3 “Yango Unchained in the ride-sharing ecosystem”

"Still hitching rides on the street? Download the ..." Oh God make it stop. Even Satan is tired of how pervasive Yango adverts have become on YouTube, Twitter, Facebook and Instagram. Seriously, how much are they spending on social media marketing? But can you blame the Yandex-owned ride-hailing platform for their pandemic adverts in the Ghanaian interwebs? After all they are competing with Uber and Bolt, big players that have operated here for more than 18 months. On this episode, our panelists discuss the introduction and growth of ride-hailing platforms and how they are shaping up and influencing commuting especially in the big cities in Ghana. Enjoy!