S01 E10 Growing the appetite for Canadian products internationally through Canada Brand Program- AAFC- Cheryl Donnelly

from SKUFood Recipes for Success · host Peter Chapman

In this episode we are joined by Cheryl Donnelly, Senior Market Development Officer at Agriculture and Agri-Food Canada (AAFC). With 14 years of experience in international affairs at AAFC, Cheryl has been instrumental in driving market development strategies and initiatives in regions such as the EU and the Middle East. Her expertise extends to leading the modernization of AAFC's Canada Brand Program, aimed at promoting Canadian agri-food and seafood products on the global stage.Cheryl has a proven track record of success, having led e-commerce and digital marketing campaigns in Japan and Vietnam as part of launching the Canada Brand internationally. Currently, she's focused on the Indo-Pacific region, devising strategic approaches to help companies capitalize on export opportunities.Join us as Cheryl shares her insights into export trade, marketdevelopment strategies, and the importance of the Canada Brand in promotingCanadian products globally. Whether you're a seasoned exporter or new tointernational trade, this episode offers valuable lessons and strategies forsuccess in the ever-expanding global market.Website: https://agriclient.powerappsportals.com/en-CA/home-accueil/If you like what you heard leave us a comment or a review and subscribe wherever you listen to your podcasts. If you would like to be on the show, send us an email :[email protected] or [email protected] informed and up to date about the latest news in the food industry, and follow us on social media:Join our weekly SKUFood newsletter Connect with Peter on LinkedIn Follow us on Instagram Thanks for listening!

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This episode was published on May 10, 2024.

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