S01 E24: Pitching Superfruit: Dragon’s Den, Co-packing, and Building for Profit -Healthy Berries Ltd.

In this episode of SKUFood Recipes for Success, we sit down with Tom, the driving force behind Healthy Berries Ltd. and the vision behind Superfruit Purée.With over 40 years in the food industry, Tom’s leadership philosophy is simple yet powerful: give people the targets and tools they need—and then trust them to succeed. That mindset has helped him build a passionate team dedicated not only to innovation but also to keeping the business focused on long-term profitability.We explore the journey of Superfruit Purée, a unique product made from wild blueberries using patented technology that preserves the whole fruit—peel, seeds, pulp, and all. Alongside developing their own brand, Healthy Berries has also expanded into co-packing, helping other food businesses grow while building a stronger and more resilient operation themselves.Tom also shares what it was like to step into the national spotlight on Dragon’s Den, pitching Superfruit Purée to a panel of investors, and how that experience impacted their business.This conversation is about more than just berries, it’s about leadership, innovation, profitability, and the courage to put your business on the line in front of the Dragons.Website: https://www.superfruitpuree.ca/LinkedIn: https://www.linkedin.com/company/superfruitpureecan Instagram: https://www.instagram.com/superfruitpureecan Facebook: https://www.facebook.com/superfruitpureeCAN/ If you like what you heard leave us a comment or a review and subscribe wherever you listen to your podcasts. If you would like to be on the show, send us an email :[email protected] or  [email protected] informed and up to date about the latest news in the food industry, and follow us on social media:Join our weekly SKUFood newsletter Connect with Peter on LinkedIn Follow us on Instagram Thanks for listening!