S01 E27: Brand Stories That Sell: What Makes a Story Stick in CPG

In this episode of SKUFood Recipes for Success, we sit down with Pedja Radjenović, a CPG strategist who helps founders transform their brand stories into strategies that actually sell.After building multi-million dollar brands at Molson Coors and Carlsberg, Pedja discovered that the difference between a good product and a great brand comes down to one thing, how well you tell your story. With experience leading brand growth across borders, he understands the nuances of positioning, messaging, and selling in different markets.Today, Pedja works with food and beverage founders to sharpen their positioning, clarify their message, and stand out in the crowd. In this conversation, he shares what makes a story stick, the kind that consumers connect with and retailers rally behind.This episode is a must-listen for founders ready to move beyond features and claims, and start building a brand narrative that opens doors and keeps shelves stocked.Linkedin: https://www.linkedin.com/in/pedjaradjenovic/Email: [email protected] you like what you heard leave us a comment or a review and subscribe wherever you listen to your podcasts. If you would like to be on the show, send us an email :[email protected] or  [email protected] informed and up to date about the latest news in the food industry, and follow us on social media:Join our weekly SKUFood newsletter Connect with Peter on LinkedIn Follow us on Instagram Thanks for listening!