S01 E29: Mushroom Protein, Cultivated Ambition & The Better Butchers

In this episode of SKUFood Recipes for Success, we sit down with Mitchell Scott, co-founder & CEO of The Better Butchers, a Canadian brand building the next generation of meat alternatives. Mitchell comes with deep experience in the food industry, he previously co-founded another major alternative-protein brand and now is on a mission to remove animals from the food chain while building purpose-driven CPG brands. In our conversation, Mitchell shares how The Better Butchers uses mushroom-based proteins and mycelium technology to craft sustainable meat alternatives, how they plan to launch cultivated/fermented meat products, and how they’re positioning themselves in a rapidly evolving retail landscape. We also dive into the lessons learned from scaling disruptive food brands, navigating investor and regulatory hurdles, and what it takes to build a brand that resonates with modern consumers who care about flavour and the planet.This episode is for entrepreneurs and food-brands looking to build with purpose, and make meaningful impact in the supermarket aisle.Website: https://www.thebetterbutchers.com/ Instagram: https://www.instagram.com/thebetterbutchersmeat/ Facebook: https://www.facebook.com/p/The-Better-Butchers-100088953283487/ LinkedIn: https://www.linkedin.com/in/mitchell-the-scott/ If you like what you heard leave us a comment or a review and subscribe wherever you listen to your podcasts. If you would like to be on the show, send us an email :[email protected] or  [email protected] informed and up to date about the latest news in the food industry, and follow us on social media:Join our weekly SKUFood newsletter Connect with Peter on LinkedIn Follow us on Instagram Thanks for listening!