S01 E30: The Future of Conscious Snacking: Lessons From Humble Chips

In this episode of SKUFood Recipes for Success, we sit down with Jeff Lahey, Co-Founder & COO of Humble Chips, the brand turning organic potatoes and a sustainability-first mindset into a movement in snack food. With more than 20 years of experience across Frito-Lay, Guru Organic Energy, and Amplify Snack Brands (SkinnyPop), Jeff brings deep industry insight and a mission to create snacks that are good for consumers and the planet.Jeff and his co-founder saw a major gap in the “better-for-you” space, plenty of snacks claimed clean ingredients, but almost none tackled the growing issue of packaging waste and plastic pollution. Their own shift toward natural and organic eating inspired the launch of Humble Chips: certified organic potato chips cooked with the skins on, seasoned with intention, and packaged in eco-friendly Plastic Neutral packaging.In our conversation, Jeff shares how they uncovered an unmet consumer need, the complexities of sourcing organic ingredients and sustainable packaging, and how they built early momentum through authenticity, purpose, and strong retail partnerships. We dive into the realities of scaling a mission-driven snack brand, why transparent storytelling matters, and how Humble continues to put purpose over profit.This episode goes beyond the crunch, it's a deep look at what it takes to build a brand that stands for something, leads with values, and resonates with the modern conscious consumer.Website: https://humblechips.ca/ Instagram: https://www.instagram.com/humblepotatochips/ Facebook: https://www.facebook.com/humblepotatochips/ LinkedIn: https://www.linkedin.com/company/humble-snacks/ If you like what you heard leave us a comment or a review and subscribe wherever you listen to your podcasts. If you would like to be on the show, send us an email :[email protected] or  [email protected] informed and up to date about the latest news in the food industry, and follow us on social media:Join our weekly SKUFood newsletter Connect with Peter on LinkedIn Follow us on Instagram Thanks for listening!