S01 E34 Beyond Borders: The Art of Global Brand Expansion

In this episode of SKUFood Recipes for Success, we sit down with Jennifer Frame, a marketing and innovation strategist with more than 18 years of experience across retail, FMCG, luxury, and technology in both Canada and Europe.Originally from Nova Scotia and now based in Geneva, Switzerland, Jennifer has built a career helping brands sharpen their positioning, clarify their growth strategy, and expand with confidence. Her experience spans global leaders like Procter & Gamble and Manor AG, as well as high-growth startups, giving her a unique perspective on what it truly takes to scale across markets.As Co-Founder of Seajai Collective, Jennifer now helps Canadian companies enter the European market while supporting European businesses in expanding internationally. Her work focuses on strengthening brand, marketing, and commercial fundamentals before chasing growth. In our conversation, we explore what brands often overlook when entering new regions, the cultural and commercial nuances of European markets, and why successful expansion starts with strategic clarity, not just ambition.This episode is a must-listen for founders and food brands considering export, international partnerships, or scaling beyond their home market — and for anyone who believes growth should be intentional, strategic, and built to last.If you’d like to connect with Jennifer, reach out via LinkedIn: https://www.linkedin.com/in/jennifer-frame-327b273b/, or at [email protected] you like what you heard leave us a comment or a review and subscribe wherever you listen to your podcasts. If you would like to be on the show, send us an email :[email protected] or  [email protected] informed and up to date about the latest news in the food industry, and follow us on social media:Join our weekly SKUFood newsletter Connect with Peter on LinkedIn Follow us on Instagram Thanks for listening!