S01 E35: Layered Success: Building a Crave-Worthy Brand Without Cutting Corners

In this episode of SKUFood Recipes for Success, we sit down with Carolyne McIntyre Jackson, co-founder of Crave Cupcakes, a nationally recognized, award-winning bakery brand that has grown from a single neighbourhood shop into a multi-channel business across Western Canada.What started with a simple goal, serve really good cake made from real ingredients and a commitment to from-scratch baking has evolved into a beloved brand known for quality, consistency, and connection. Today, Crave Cupcakes has seven bakery locations, café extensions under CeCe’s Coffee Shop, and a growing CPG presence in major retailers, while still using the same recipes and real ingredients it started with. Carolyne shares how Crave has scaled thoughtfully, layer by layer, without compromising on product integrity, brand values, or customer experience. This conversation dives into what it really takes to scale a food brand without compromise. From staying hands-on as you grow to translating a fresh bakery experience into packaged products, Carolyne shares how Crave has built a brand that’s not only crave-worthy but built to last.Website: https://www.cravecupcakes.ca/ Instagram: https://www.instagram.com/cravecupcakes/ Facebook: https://www.facebook.com/cravecupcakesTikTok: https://www.tiktok.com/@cravecupcakes Pinterest: https://www.tiktok.com/@cravecupcakes LinkedIn: https://www.linkedin.com/company/crave-cookies-cupcakes/ If you like what you heard leave us a comment or a review and subscribe wherever you listen to your podcasts. If you would like to be on the show, send us an email :[email protected] or  [email protected] informed and up to date about the latest news in the food industry, and follow us on social media:Join our weekly SKUFood newsletter Connect with Peter on LinkedIn Follow us on Instagram Thanks for listening!