S01 Ep12: Jeff Davidoff: Chasing Great Ideas
from Ever Better Today
Jeff Davidoff has had a highly successful marketing career for an interesting collection of well-known companies: Whirpool, Orbitz, The ONE Campaign, Citibank, and Upshot. Jeff's current role is Chief Marketing Officer of Donuts Inc., a wholesaler of not-com domains - which Jeff explains during the podcast. Jeff believes that you are either part of the solution or part of the problem. He shares his passion for finding and bringing big ideas to life, how and why he transitioned from one impressive organization to another and his practices for getting Ever Better! We discuss: Founding and growing an agency to 200 people, Being interviewed by Bono to be Chief Marketing Officer of the One Campaign, The art and science of integrated marketing, Learning about Absolut by being immersed in the product environment, Creating the most successful ad in Whirpool history without showing a Whirlpool product, Being open to ideas Creating game-changing, empowering campaigns (See Cocoa na Chocolate and Famine is the F Word below) Recognizing success Thanks for listening! Request a free, downloadable version of the Ever Better eBook at EverBetterU.com/Book.
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