S01. EP15. Pretty in White - Pushing beyond what works

On this episode of Beyond the Awards, we are joined by Rob, the creative force behind Pretty in White. A seasoned filmmaker with a background in art school and illustration, Rob was nominated for both Best Cinematography and Best Use of Music at the festival for his striking, vampire-themed film, Till Death and Beyond. Despite finding an aesthetic that clients love and pay for, Rob opens up about the creative danger of getting comfortable. In this conversation, he discusses the vital importance of pushing beyond what works, breaking out of your own creative bubble, and refusing to let your style hit a definitive full stop. Inside this episode, we discuss:Pushing beyond what works: Why slipping into previous formulas that successfully make money is a creative trap, and how the festival reminded Rob that wedding films should always be a blank slate.Manufacturing the vibe: Pushing the boundaries of audio design by taking inspiration from classic cinema to build high-tension, manufactured crowd energy that never actually happened on the day.The danger of the creative bubble: Why Rob avoids watching other wedding films to protect his own taste, the risk of becoming derivative early on, and how to balance staying in your own lane with finding outside inspiration.The intimidation of worldwide talent: How seeing "wild styles" from international filmmakers can shock you out of treading water and push you to completely up your game.If you’ve ever felt like you're treading water in your business or just repeating the same successful formulas over and over, Rob’s perspective on continuous creative evolution is exactly what you need to hear.The British Wedding Film Festival: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠britishweddingfilmfestival.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠britishweddingfilmfestival⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠GUESTPretty in White: prettyinwhite.comHOSTSJoce (Lune de Miel Studio): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lunedemielstudio.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jeff (Jeff Wood Visuals): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠jeffwoodvisuals.com⁠⁠⁠⁠⁠⁠⁠VIDFLOWDeliver a premium viewing experience that looks professional and easily accessible on all client devices. ⁠⁠⁠⁠⁠⁠vidflow.co/britishweddingfilmfestival⁠