S01E01 Pre BFCM Week - How we're preparing our Ad Accounts & Email Messaging

In this timely episode, recorded on November 18th, we dive into the most critical two weeks of the year for DTC brands—Black Friday and Cyber Monday (BFCM). Whether you're in the Far East, Europe, or North America, this is the season to maximize your efforts and capitalize on months of planning. Join us as we share actionable strategies we're using with our clients to crush their BFCM goals. Here's what you'll learn: 🔑 Building Excitement: How to leverage last-call VIP list invitations and early access strategies starting as early as November 22nd. 🎁 Gift-Giving Ads: Insights into creating effective ad briefs and planning shipping cutoff creatives ahead of the holiday rush. 📋 Landing Page Optimization: Tips for testing end-to-end Black Friday flows, from ad clicks to VIP password-protected landers. 📊 Ad Campaign Prep: Why warming up your ad sets with $5–$10 budgets is a game-changer for peak performance during BFCM. 📧 Email & SMS Strategy: A breakdown of high-impact communication schedules, from VIP invitations to cart-prep emails and doorbuster announcements. This episode is packed with insights to help you stay ahead during this competitive season. Tune in and gear up for a successful BFCM! 💡 Got a winning tip or strategy? Share it in the comments—we'd love to hear from you!