S01E02: Resurging the Irish whiskey flame and commanding premium attention - Jack Teeling from Teeling Whiskey Distillery

Irish whiskey continues to experience steady growth globally, thanks to new international markets, a heightened focus on luxury, and the category’s ability to innovate. One such trailblazer is Jack Teeling, Founder and Managing Director of Teeling Whiskey Distillery. Earning recognition at this weeks' World Whiskey Awards 2024, we explore how the brand that – like its iconic phoenix emblem – helped Irish Whiskey rise from the ashes of an old-fashioned, out-of-date reputation and become a powerful global contender. We discuss this emergence, and what it took for the brand to command its place in the premium, luxury international marketplace with a younger consumer base. 00:00 Introduction and Background 03:30 Starting Teeling Whiskey Company 08:14 Working with Family 10:18 The Rise of Premium Whiskey 12:43 Creating a Youthful Irish Whiskey Brand 17:19 Standing Out on the Shelf 20:43 Packaging and Branding 23:17 Different Collections and Consistency 28:18 Digital Engagement and Packaging 32:52 Bacardi Partnership and Expansion Want to learn more about Jack & Teeling Whiskey Distillery? Follow him on ⁠LinkedIn⁠ Teeling Whiskey ⁠website⁠ Get to know Signet For those of you who don't know us yet, we deliver 'perfect fit' bespoke embellishments and labels, exclusively for ambitious brands in the spirits and wine industry. Follow us on: ⁠Instagram⁠ ⁠LinkedIn⁠ YouTube

Episode metadata supplied by the publisher feed · Published Mar 21, 2024

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S01E02: Resurging the Irish whiskey flame and commanding premium attention - Jack Teeling from Teeling Whiskey Distillery

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