S01E03 – James Martin – Creative Mindset and Habits

I don't need to give much introduction to James Martin, aka @made.by.james aka Baby Giant!  He is a prolific logo designer and somewhat of a cult figure amongst logo designers.  I've wanted to pick James' brain about his process for quite some time now. And while I have seen plenty of videos about his logo process, I want to know even more about the mindset that it takes to have such consistency of creating great logos. AND what it takes to generate robust and novel ideas for his clients, on the regular.