S01E03 - Why TikTok Will Fail You and What You Can Do About It // Also, Why Traditional Affiliate Networks Are Falling Short Part 2 of 4

div]:bg-bg-300 [&_.ignore-pre-bg>div]:bg-transparent [&_pre]:-mr-4 md:[&_pre]:-mr-9"> _*]:min-w-0"> In this episode of Masters of DTC, we dive deep into TikTok's affiliate program and its implications for e-commerce businesses. Hosts Sandeep and Aashi share firsthand experiences and insights on why traditional TikTok affiliate marketing might fail, and how businesses can pivot to more effective partnership-led sales and marketing strategies. Learn about the crucial differences between mere affiliate relationships and true partnerships, plus get practical tips for managing your business during the busy Black Friday season. Whether you're considering TikTok for your e-commerce business or looking to optimize your existing partnership strategy, this episode offers valuable insights for DTC brands. Keywords: TikTok, affiliate marketing, e-commerce, partnerships, DTC, Black Friday, digital marketing, influencer marketing Duration: 22 minutes