S01E05 - Gift Cards ; Why They Are More Than A Backup Plan

Last-minute holiday shopper? You're not alone! 🎁 Join Aashi and Sandeep as they spill surprising secrets about gift cards, including why night owls make the best customers and how guilt-free shopping leads to bigger splurges. From mysterious 10:30 PM buying sprees to why Gen Z is ditching wrapped presents for digital gifts, discover how gift cards went from lazy last resort to retail goldmine. Plus, learn the counterintuitive reason why pushing FOMO might actually hurt your sales (spoiler: nobody likes feeling guilty during the holidays!). Perfect for brand owners looking to boost sales or anyone curious about the psychology behind why we love spending 'free money.