S01E05 – Rob Meyerson – Brand Strategy & Naming

I was really excited to chat with Rob Meyerson from @howbrandsarebuilt because he's had an impressive career working for some of the largest global brand agencies like Siegel+Gale, FutureBrand, and Interbrand, just to name a few. In this all-encompassing chat, we've talked about naming brands, brand strategy, and the relationship between strategy and design.