S01E08: Breaking barriers in an ever-evolving whiskey industry – Georgie Bell from The Heart Cut

Having launched this year, The Heart Cut has taken the industry at pace, recognised at this year's Icons of Whisky Awards as the independent bottler to watch. Drawing on her years of experience in the industry as a passionate whisky drinker, educator and brand ambassador for drinks powerhouses like Bacardi and Diageo, she has quite literally bottled her insights and knowledge into a brand that puts the spotlight on new-world whisky distilleries from across the globe. In this episode, she talks about her take on breaking down unnecessary barriers to enable emerging interest and accessibility to the spirit, the importance of packaging and design to magnify the sensory appeal of the whisky and how important advocacy and education can be for a brand's success.  00:00 Introduction and Background 02:04 Entering the Whisky World 10:09 The Role of Bartenders and Advocacy in Whisky 27:02 Gender Barriers in Whisky Marketing 30:56 Introduction to Heart Cut and Independent Bottling 33:41 New World Whisky and Partnerships 39:22 Heart Cut's Name and Aesthetic 44:34 Packaging Design and Future Plans   Want to learn more about The Heart Cut? Visit their website Check out Georgie’s LinkedIn   Get to know Signet For those of you who don't know us yet, we deliver 'perfect fit' bespoke embellishments and labels, exclusively for ambitious brands in the spirits and wine industry. Follow us on: ⁠⁠⁠Instagram⁠⁠ ⁠⁠LinkedIn⁠⁠ ⁠YouTube