S01E08 – Claudia Mayer – Personal Branding for Creatives

Ironically, we as creatives and brand specialists often find it the most difficult to position and 'brand' ourselves. Of course, we know the tools, but sometimes it can be difficult to 'read the label when you're inside the bottle'. Claudia Mayer and I tackled the topic of figuring out your interests and passions, key values, your ambition, and connecting those to a key target group (niche) with your value proposition.