S01E09: How the pandemic, passion, and entrepreneurship sparked a revolution for US drink markets – Rick Hewitt from Unicorn Distillery

In 2018, after returning from a vacation, husband and wife, Rick and Alaina, founded Unicorn Distillery with an aim to disrupt the market and inspire the ‘what if?’. Infusing the spirits industry with its all-natural colour-changing spirits, Unicorn Distillery has led the way in standardisation and efficiency within the colour-changing category. After successfully petitioning for the FDA to approve the use of butterfly tea flower, a core ingredient, the distillery’s doors opened in March 2022. Unicorn Distillery aims to become a global sensation and is already making waves in the travel retail space aboard Princess Cruises. The brand focuses on delivering customer delight and bringing a unique twist to spirits, which were previously limited to the gin market. Rick discusses the brand's appeal to both consumers and bartenders, emphasising the importance of social media and educating audiences. __ 00:00 Introduction and background 04:30 Starting Unicorn Distillery 12:30 Discovering the Tea Flower 21:37 Selling within the travel retail space 25:21 Packaging and bottle design 30:21 Global expansion and plans __ Want to learn more about Unicorn Distillery Visit the website Get to know Signet For those of you who don't know us yet, we deliver 'perfect fit' bespoke embellishments and labels, exclusively for ambitious brands in the spirits and wine industry. Follow us on: ⁠⁠⁠Instagram⁠⁠ ⁠⁠LinkedIn⁠⁠ ⁠YouTube