S01E10: Bottling island culture and community into a global brand – Alasdair Day from Isle of Raasay Distillery

As the first legal distillery on the island, the story behind the Isle of Raasay Distillery is a fascinating one. In an industry where the role of authentic provenance in brand marketing is increasingly discussed, it feels right to spotlight Raasay as a brand that is getting it right.  Co-founder and Master Distiller, Alasdair Day, gives us an inside look into the distillery’s ambitious growth plans, their aim of amplifying brand appreciation through experience and how their award-winning pack design derives from a deep connection to their craft and the island’s natural beauty. __ 00:00 Introduction & background 06:16 Revitalising the island: community impact and economic growth 10:32 Building a vision on the Isle of Raasay 15:39 Product expansion and major milestones 23:40 Crafting a brand identity 30:13 Building customer loyalty 38:56 Future growth plans 46:07 Final thoughts __ Learn more about the Isle of Raasay Distillery Visit the website: https://raasaydistillery.com/   Get to know Signet For those of you who don't know us yet, we deliver 'perfect fit' bespoke embellishments and labels, exclusively for ambitious brands in the spirits and wine industry. Follow us on: ⁠⁠⁠⁠Instagram⁠⁠⁠ ⁠⁠⁠LinkedIn⁠⁠⁠ ⁠⁠YouTube