S01E11 - Chris Williams

Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-fareast-language:JA;} After graduating with degrees in viola performance Chris Williams moved to New York, paving his own path into artist management. He talks about his ‘on the job education’ for the skills he needed to be an artist manager and music contractor. He communicates how to negotiate in securing management and how important it is to develop business skills along to be able to sell your musical skills. Offering specifics on how to promote you and your product to become noticed by management. Topics we discuss; branding, innovative programming, demands of touring, photo mistakes, promotional videos, reinventing programing to be invited back and talking during the performance with the audience. As an artist and entrepreneur himself he shares negotiating his own career as a pop songwriter and violist. Straddling both genres of music he offers interesting insight into bridging the gap for audiences from both sides.