S02 E02 Jackie Jin from Squid Games on the importance of credibility and culture in a casual games studio

In this episode of the PG.biz podcast, we explore the reality of building and running a mobile games studio with the wholly awesome Jackie Jin. Jackie is the founder and CEO of Squid Games, a casual games studio based in the Bay area. From design and development to monetisation and recruitment, Jackie and Brian discuss the challenges and opportunities for the studio and developers worldwide. In a market which is evolving and changing so rapidly, how can a small games studio compete? Does company culture play a role? In 2022 can a developer afford to focus on design and development, or does every studio need to engage with monetisation, lifetime value and user acquisition? Back in the first episode of season two, we went big, speaking to Greg Hartrell, the head of Android and Google Play at Google, which claims over three billion players around the world. In this episode, we’re focusing on the journey of a new games studio, working on its first title and exploring the challenges and opportunities facing game creators working on their first title. Enjoy.