S02 E04 Brewing Stories, Building Community with Wim of Hope Beer

In this episode, I sit down with Wim de Jongh, co-founder of Hope Beer in Dublin, to explore how storytelling and community shape a brewery’s identity. Wim shares the origins of the Hope name, the folklore behind their labels, and the challenges of growing a mission-driven business in a crowded market. Perfect for podcasters, founders, and leaders who want to see how narrative and community can turn a product into a movement.00:01 – Kevin introduces Wim and the story of Hope Beer02:17 – How the name Hope was chosen and what it represents07:14 – Why every beer label tells a local story11:32 – Building a brand rooted in community values15:40 – Challenges of running a brewery in Dublin’s crowded market19:05 – The role of local business in keeping culture alive23:28 – What big breweries can’t replicate about small, story-driven brands32:14 – Wim’s advice for anyone trying to build with purpose