S02 E08 Helpshift, Keyword Studios, KatanaAI and Backtrace on what it takes to ensure a successful game launch in 2023

In a fast-paced and wide-ranging discussion, co-hosts Brian Baglow and Peggy Anne Salz speak to the companies which are helping developers offer a flawless user experience from start to finish, with a focus on keeping players happy (and playing the game). Brian is joined by Eric Vermillion, the CEO of Helpshift, Peter Gerson, a Senior Manager with Keyword Studios, KatanaAI’s Technology and Sales Director Dominick Kelly and Oz Syed, a Game Development Evangelist from Backtrace. This crack team explores how to do more with less, exploring the ways in which technology and automation can bring speed and efficiency to areas such as player support, localisation, quality assurance (QA) and more. As the role of artificial intelligence in game development and publishing becomes an ever more contentious topic, we dive into the reality of AI and machine learning in the player journey, looking for examples, case studies and best practice to help every studio without breaking the bank. ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz 👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/ 👉🏻 Facebook - https://www.facebook.com/PGbiz 👉🏻 Website - https://www.pocketgamer.biz Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event